Adidas ClimaCool Running Shoes
A Campaign That Went the Distance
Adidas ClimaCool didn’t just run the race—it set the pace. Proof that when it comes to campaigns, the brand always in it for the long run! 👟🔥 #AdidasClimaCool #CampaignGoals
Goals That Hit the Track Running:
• Sprint to a +10% increase in retail footfall over the campaign period.
• Lace up for a +6% boost in social media fans and engagement.
• Cross the finish line with a +70% sell-through of hero products in 90 days.
project type
Retail Activation
Retail
Footfall
Left the competition in the dust with a +22% footfall increase at retail stores.
Social Media
Awareness
Attracted +30% more social media fans and saw engagement soar to an impressive +34% — a slam dunk for digital love.
Expectation
Sales
Delivered a +78% sell-through, proving this campaign didn’t just run — it flew!