Product launch
Catching 'Em All: Living with Pokémon Collection
Project type
Retail campaign
Pokémon X FairPrice Loyalty Redemption Programme
Goals as Legendary as Mewtwo:
• Level up PR coverage across print, online, and social media with a powerhouse media event.
• Evolve social media followers by +30% over the campaign period.
• Master the sell-through Pokédex with a 90-day target.
This campaign wasn’t just super effective—it was a critical hit! Gotta catch those results! 🐾✨ #LivingWithPokemon
PR value
A dazzling $557K PR value — print, online, and social channels combined for the ultimate media mash-up!
Social media hype
Social media hit Ultra Ball levels with +86% follower growth and a jaw-dropping +152% engagement boost.
Sales expectation
An impressive 89% sell-through in just 90 days — proof that the collection was the very best (like no one ever was).