Robinsons.com.sg - digital marketing that delivers Big-time
Robinsons Online Departmental Store proved that digital marketing is more than just clicks. It wasn’t just a digital marketing campaign; it was a masterclass in how to combine clicks, carts, and conversions for a retail revolution — it's about creating a shopping experience that wins hearts, minds, and carts.
Goals Worth Adding to the Cart:
• Hit online store KPIs and crush sales targets.
• Grow our EDM subscriber base and get those open rates climbing.
• Boost our social media index and keep the likes and follows rolling in.
project type
Digital marketing
Web traffic
Store visits
Over 2 million visits and 1.4 million shoppers in just 12 months — talk about a virtual stampede!
Conversion
Spending Spree
Average transaction value soared by +17.28%, and the conversion rate climbed +1.5% — because every click counts.
Email marketing
EDM Success
Open rates shot up +40%, and subscribers grew by +15%—turning emails into irresistible deals.
Social media
Really Glow-Up
Facebook fans jumped +23%, and Instagram followers skyrocketed by +37%—because our posts brought both likes and love.